Jakarta School Makes Art for the Real World – The JakartaGlobe
Carrot Academy di The Jakarta Globe :
The name Carrot Academy may sound like a whimsical college somewhere in cartoon land, but this illustration school is making a serious reputation for itself thanks to the quality of its students’ creations.
As it produces illustrations rivaling the best of US, European and Japanese comics, and worthy of world-class advertising campaigns, the academy has local artists across the country clamoring for an opportunity to take part. But there’s a catch: The school might not have the size yet to handle all the interested students heading its way.
With an emphasis on marketable art skills, the academy aims to position design school graduates as an intrinsic part of big business. And while that rather blunt commercialization of artistic expertise may irk art purists, the academy’s founder, Putra Adi Setiyawan, stands by his conviction that people who want to draw for a living must focus on marketability to amplify their prestige and tangible value.
His conviction seems to have paid off: Many of Carrot’s students have gone on to work in the commercial field, particularly in marketing and advertising campaigns.
Located in a modest house-turned-school in the Kayu Putih area of East Jakarta, the academy was established in December 2008. It gradually built its reputation through word of mouth among online art communities, though it wasn’t until last year that an almost cult-like following developed. By early 2012, the school’s four part-time teachers were struggling to contain the excitement.
The academy could only host a limited number of students and was forced to turn away many of its prospective disciples. Currently, only some 100 students are enrolled.
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